Having conceived of his purpose, a man should mentally mark out a straight pathway to it’s achievement, looking neither to the right nor the left. Doubts and fears should be rigorously excluded; they are disintegrating elements, which break up the straight line of effort, receding it crooked, ineffectual, useless. Thoughts of doubt and fear never accomplished anything, an never can. They always lead to failure.

As a Man Thinketh by James Allen

Pleased to be invited to Google’s office in Washington, DC to a follow-up to an earlier session addressing al-Qaeda’s propaganda efforts online. I’ll be meeting with a diverse group of Muslim-Americans, security analysts, and technologists to think about ways to push back on al-Qaeda’s messaging outside of the government of milieu. Hosted by Google and Facebook.

Top 100 Companies of the Muslim World [Infographic]

According to an article in Harvard Business Review, only 10 percent of the population has what’s called “the learning mind-set.” These are people who seek out and enjoy learning. The other 90 percent of the population will not look to improve their skills unless they have to as part of their job requirement.

The Ultimate Sales Machine by Chet Holmes

Looks matter. So much so that scientists have a term for the way looks affect us: the halo effect. The halo effect occurs when we think something looks good on the surface and so we broaden the scope of that positive judgement to include characteristics other than outward appearance. If someone is good looking, we infer that he or she must also have a good disposition. The same concept applies to websites. If a website looks good, we assume that the company behind it must also do good work. First impressions count. Especially online, where a visitor doesn’t have much to go by except your website.

Shama Hyder Kabani, The Zen of Social Media Marketing

Andrew Warner on Business and Success - “It’s really as good as you imagine it.”

Credit:
Video interview by Giang Biscan of AsAble.com.

Waiting for perfect is never as smart as making progress.

Seth Godin - Founder, Squidoo

Using Location Based Analytics To Make Better Business Decisions

“Metrics are people, too” - Eric Ries, Startup Lessons Learned

I love metrics! Leveraging a website’s data can assist one in making smarter business decisions. Whether it’s increasing sales, customer satisfaction, or marketing - properly analyzing your metrics can give you the competitive advantage to create and sustain superior performance.

At Sameer’s Eats, we closely track our web metrics to see who’s talking about us, linking to us, where visitors are coming from, and much more. One of the most useful metric for us is the geolocation of our visitors. Using free analytics tools, such as Google Analytics, we can track what countries, states, and even cities our audience is coming from.

Analyzing the data above tells us that we should record more Sameer’s Eats episodes in those states to better serve our audience. Since we are based out of New Jersey and have done three episodes here, the majority of our visits are coming from New Jersey itself. In the coming months, when we release episodes from states like Pennsylvania, New York, and California, we should see quite an increase in website traffic and our Facebook’s fan base from those areas. 

Conclusion:

These web metrics may not be useful for every business. But they are certainly worth taking a look at from time to time as they might come in handy, like they did for us.

If it doesn’t excite you, don’t do it. There’s almost nothing that you MUST do. Someone somewhere is excited to do the things that drain you. Find them and let them do it.

Compass in Your Gut | Derek Sivers (via kareem)

“Apple of My Eye” - an iPhone 4 film