Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.

REWORK by 37signals

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People use equipment as a crutch. They don’t want to put in the hours on the driving range so they spend a ton in the pro shop. They’re looking for a shortcut. But you just don’t need the best gear in the world to be good. And you definitely don’t need it to get started.

REWORK by 37signals

Tags: business , 37signals , entrepreneurship ,

The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Those are the things you should invest in.

REWORK by 37signals

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