"Metrics are people, too" - Eric Ries, Startup Lessons Learned
I love metrics! Leveraging a website’s data can assist one in making smarter business decisions. Whether it’s increasing sales, customer satisfaction, or marketing - properly analyzing your metrics can give you the competitive advantage to create and sustain superior performance.
At Sameer’s Eats, we closely track our web metrics to see who’s talking about us, linking to us, where visitors are coming from, and much more. One of the most useful metric for us is the geolocation of our visitors. Using free analytics tools, such as Google Analytics, we can track what countries, states, and even cities our audience is coming from.
Analyzing the data above tells us that we should record more Sameer’s Eats episodes in those states to better serve our audience. Since we are based out of New Jersey and have done three episodes here, the majority of our visits are coming from New Jersey itself. In the coming months, when we release episodes from states like Pennsylvania, New York, and California, we should see quite an increase in website traffic and our Facebook’s fan base from those areas.
These web metrics may not be useful for every business. But they are certainly worth taking a look at from time to time as they might come in handy, like they did for us.
- Posted 3 years ago by saadmalik
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